Welcome to the Blog of the Duke Center for Research on Prospective Health Care

The mission of the Duke Center for Research on Prospective Health Care is to support the development and implementation of prospective health care, a personalized, predictive, preventive and participatory approach to care that is based on the integration of three key elements: (1) personalized health planning, (2) coordination of care, and (3) rational reimbursement. On this blog we discuss current issues in prospective health care and personalized medicine, including ongoing research and outreach in the Center, the work of other leaders in the field, and innovations in science and technology that can promote this model of care. We invite you to this important conversation and look forward to your thoughtful comments and ideas.

The views, opinions and positions expressed by the authors and those providing comments on these blogs are theirs alone, and do not necessarily reflect the views, opinions or positions of Duke's Center for Research on Personalized Health Care.

Monday, February 21, 2011

A Cancer Patient’s Plea for Personalized Medicine

A compelling piece was published in Forbes Magazine recently. Adriana Jenkins, who passed away this month, writes from the perspective of a dying cancer patient to advocate for the passing of a law to encourage drug makers to developed Personalized Medicine drugs for cancer and other deadly diseases. Her perspective, as both a patient and an individual who worked in biotech for 15 years, is both unique and moving.
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